COLEMAN
OUTDOORS

I've been a fan of the ourdoors since 2002. And one brand that has been at the core of the entertainment of the great outdoors is Coleman.

On a recient weekend get away from work, I couldn’t stop staring at that iconic Coleman lantern. My mind couldn't help itself but to “think” design.

For fun, I decided to look into the hunch. After looking at the logo more thoroughly, it was confirmed this mark was overdue for an update. We have so many awesome brands pushing their design like Patagonia, North Face, and Yeti. So in an effort for a more modern direction, the circle and refining down the lantern and typography details, work really great. This new mark is bolder, versatile, and now a modern take on this beloved heritage brand. The centered circle container for the new and improved lantern icon doubles as a recurring motif that reminds everyone of Coleman’s history of reliability. Although I updated some things, I wanted to keep the overall details close. I think the update successfully keeps that red badge of honor but improves some readability details to make the logo even more versatile for our digital world. Oh yeah! And I added a lil’ flame to the lantern!